Medium Specificity

http://vimeo.com/61693434

I have chosen to do a title sequence for the medium specificity creative art project. I find it interesting how a simple title sequence has the potential of being beautiful and interesting. Although we have seen many title sequences with the deluge of films that we have seen, the title most likely will not be mentioned when discussing and analyzing the film. This is unfortunate in my opinion, because the title sequence is an art and should be recognized. We talked about striping an art to its bones in class and looking at the essentials of what makes the particular piece of art. The title sequence I created was a simple amalgam of typography and image, woven into a montage.  Image + Type + Music are the elements that make up a title sequence. I have taken a typography class that has made me really appreciate the beauty and art of type, and I have also come to see the beauty and art in imagery. A particular title sequence that I find fascinating and very beautiful is the title sequence before the film The Visual Language of Herbert Matter. I have posted a link to this particular title sequence and many others that I find interesting. I am really fascinated in the minutia or simple nuance of any art form. When you become more aware of the process and intricacies of any type of art, you can come to a better appreciation and understanding of the art medium. Knowing the history of a typeface such as Garamond, Helvetica and Baskerville give you a better sense of the art. Knowing about the design that goes into creating a typeface, and every single letter and serif is fascinating. The image and composition of the image is very complex and also has fascinating intricacies that make up and image within a frame. The reading in the book about the image and word being mixed, specifically talking about comic books was very interesting and I thought brought up a very strong argument about the importance of the image. I liked his observation about how the general public thinks that comic books are inferior to standard texts with only words. How words and image have been pitched against one another, when in fact they work very well, and are very effective in tandem. I really enjoyed making this title sequence and plan on creating more as I learn better techniques in doing so.